Frequently Asked Questions

 The promotion starts at 12.01 am (AEDT) on November 2nd, 2026, and ends at 11:59pm (AEDT) on December 13th, 2026.

1.  Purchase any Hellmann’s product from any Coles, IGA, Drakes Supermarkets or Metcash affiliated store or Woolworths Supermarket located in Australia displaying advertising material for this Promotion (including online). 
2. Visit www.winwithhellmanns.com.au, follow the prompts to the Promotion entry page, fully complete and submit the online entry form with your details:
   • First name
   • Last name 
   • Email address 
   • Mobile number 
   • State/territory of residence 
   • The retailer the product was purchased from
   • Upload the original receipt or a copy for the qualifying transaction. 

Any Coles, IGA, Drakes Supermarkets or Metcash affiliated store or Woolworths Supermarket located in Australia displaying advertising material for this Promotion (including online).

Major Prize:
There is 1 major prize of a trip for two adults to attend Super Bowl LXI at SoFi Stadium in Inglewood, California, USA on the 14th of February 2027.

Minor Prizes: 

• Coles: 50 x DAZN NFL Game Pass subscriptions 
• Woolworths: 75 x EA Sports NFL Madden 2027 Games 
• Metcash/IGA/Drakes: 42 x $150 NFL Shop Voucher to be used at NFLShop.com.au. 

 Your receipt must be clear, and to include retailer purchased from, date of purchase and eligible product. If your receipt does not include these, it can be deemed invalid.

Entry is open to Australian residents aged 18 years or over. Visit here to learn more about our privacy policy. 

Yes, Proof of purchase in the form of a purchase receipt is required for all entries. Failure to provide proof of purchase when requested may result in the invalidation of your entry. You will need to keep proof of purchase until after 11:59pm (AEDT) on December 13th, 2026, when the unclaimed prize draw will take place if there are any unclaimed prizes.

Multiple entries permitted, subject to the following: 

• Only one entry can be submitted per qualifying transaction. 
• Each entry must be completed separately and in accordance with the entry instructions.

Once you submit your fully completed entry form, you will be notified immediately on screen whether you are a provisional instant winner, or if you are not. 

Instant winners will be validated within 5 business days and then receive their Prize Code via email.

Prizes must be claimed by 04/01/2027 at 11:59 am AEDT.

Yes. Each valid entry submitted has the potential to be a winning entry.

A draw for the Major Prize, if unclaimed, or any instant prizes that are won but are not claimed will take place on the 5th of January 2027, at the same time and place as the original draw. 

The winners, if any, will be notified by email on the same day, and their details (first initial, last name and postcode) will be published at here by the 12th of January 2027. The winners, if any, will be notified by email on the same day. 

The unclaimed prize draw winner must claim the prize by the 24th of January 2027.

You can find these here. 

You can send us a message through the Contact Us page here.